Ecommerce in China: 4 Key Differences

I am often asked what are the key differences between ecommerce in China and the west and after many attempts at answering succinctly I have reduced it to 4 key concepts: Trust, The eMarket Ecosystem, Search, and Customer Service.  I’ll take a brief look at each of these areas and how it informs eco[......]

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Shooting Your Own Taobao Product Photos

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One of the biggest differences between ecommerce on Taobao and Tmall and ecommerce in the west is the amount of information shown on the product detail page.  In Taobao the product detail page is often found through search and not through the sellers site so all of the information regarding the prod[......]

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